About Us
Welcome to the future of culture. Documented.
Archive Africa is a digital editorial platform spotlighting fashion, beauty, entertainment and culture through a distinct and thoughtful lens. We are committed to capturing the stories that shape our creative world — from the faces redefining influence to the brands setting new standards.
Our focus is on storytelling that feels personal, relevant and reflective of the times. We cover global names and emerging voices alike, curating narratives that go beyond trends to explore identity, artistry and innovation. Our content is intentional, editorially sharp and visually led.
At the helm is Editor Adelaide Piet, a seasoned brand storyteller with a career rooted in luxury, fashion and culture. Known for her sharp eye, global sensibility and deep industry network, Adelaide brings a unique editorial direction that blends instinct, insight and impeccable taste.
Archive Africa is built for readers who crave perspective over noise and style over saturation. We exist to document culture as it evolves — in real time and with lasting impact.
Meet The Editor
Adelaide is a communications strategist, storyteller and cultural curator with over a decade of experience across luxury, consumer and creative industries. Based in South Africa, she brings a fresh and necessary perspective to global culture — one that’s informed by deep industry experience, sharp editorial instinct and a passion for stories that resonate beyond borders.
She founded Archive Africa to create a platform where culture is documented with substance, style and intention. With a background in PR, brand strategy and media, Adelaide has worked with legacy brands, visionary creators and bold start-ups alike. Through Archive Africa she curates stories that reflect the world as it is — dynamic, diverse and creatively driven.
Our Clients
